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Onstream Media launched a national TV advertising campaign in August, focusing on Onstream's leadership in the rapidly growing virtual event industry. A thirty-second, professionally produced commercial, targeted primarily at business executives, will appear on major networks such as CNBC, Bloomberg, Fox Business News and Golf Channel during August and September and is expected to reach an accumulated total of more than 100 million subscribers. The purpose of the ad campaign is to build brand awareness of Onstream Media as "The Virtual Event Company", raise awareness in the financial and business community and to open new markets for its salespeople. The commercial will also be referenced in Onstream's sales materials and other marketing communications.